The new “it” word is visual marketing and everyone is talking about it. Entrepreneurs and small business owners shouldn’t brush it off because it’s definitely not a fad. Images are extremely important – and here’s where Canva, a graphic design application, is making it easier for entrepreneurs.
What is Canva?
Canva is a graphic design start-up which launched in 2013. What’s great is that this application can be used for people with zero graphic design skills to those who are graphic design professionals. Canva has more than a million images, a multitude of layouts, and a variety of perfect-sized templates to create any graphic design you can think of.
Why should you use it?
We all know that as an entrepreneur we wear many hats. Not only do we have to dapple in marketing, but now we need to understand the importance and value of visual marketing.
“Content is King they say BUT Visual Content is Queen. They complement each other.” @tigerlilyva11
Visual marketing is marketing which involves photos, videos and any other form of visual elements. A visual element is far easier to comprehend. This is what grabs your audience. It is therefore key as an entrepreneur to create visual content for your social media pages.
Did you know that 90% of information transmitted to the brain is visual? And visuals are processed 60,000 times faster than text? It makes sense then to use graphics or images in your posts.