Buyer Persona

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What is a buyer persona? A buyer persona is a fictional person that represents an ideal customer. It is a model that best describes your typical customer. The importance of creating a persona is to help you get a clearer idea of the individual that you aim to market to. In order for your marketing message to be successful, you …

Cash flow management

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What is cash flow? Cash flow talks about the movement of money through your account. It refers to the actual cash that you have on hand. It does not include the money that has not yet been paid. Cash flow can fall into three categories: Operating Cash Flow. This is known as working capital. It is the money spent on …

The mastery of time management

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Time management is deemed a soft skill. A soft skill is a personal attribute needed for success on the job or within business. Time management is a key skill that any entrepreneur or business owner needs to master. It is the key to juggling the many crucial tasks that come your way on a daily basis.  Doing a lot, but …

How to stay motivated

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The road is long When you are just starting out on your entrepreneurial journey it can be really tough to find the motivation to set goals and stick to them. Staying motivated is easier said than done. Start with why you wanted to become an entrepreneur in the first place. Remind yourself of this daily. Put it on a sticky …

How to create an epic blog

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As is well documented, in order to increase organic traffic to your website, you need to produce great, nay epic content. This is content that’ll knock your readers socks off. And there’s actually a really easy way to do so. First of all, what is epic content? There is general consensus regarding what epic content is: Epic content demands attention. …

What is SEO?

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SEO stands for ‘Search Engine Optimization’. It’s the practice of optimising websites to make them reach a high position in search engine results. SEO focuses on rankings in the organic (non-paid) search results. These search results appear directly below the top pay-per click adverts in Google. Interestingly, research shows that those websites that appear on the first page receive 95% …

Facebook Business Page Do’s and Don’ts

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This week we are having  a look at the do’s and don’ts of managing your Facebook business page. This follows from last week’s post about the difference between a Facebook page and Facebook Profile: https://collectivevaluecreation.co.za/facebook-page-vs-facebook-profile/ Make a good first impression: The first and most important “do” is to make sure your page is complete. If someone lands on your page, you want …

Canva for entrepreneurs

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The new “it” word is visual marketing and everyone is talking about it. Entrepreneurs and small business owners shouldn’t brush it off because it’s definitely not a fad. Images are extremely important – and here’s where Canva, a graphic design application, is making it easier for entrepreneurs. What is Canva? Canva is a graphic design start-up which launched in 2013. What’s great …