Entrepreneurial Tips for Enterprises and Suppliers

What is a buyer persona? A buyer persona is a fictional person that represents an ideal customer. It is a model that best describes your typical customer. The importance of creating a persona is to help you get a clearer idea of the individual that you aim to market to. In order for your marketing message to be successful, you …

What is cash flow? Cash flow talks about the movement of money through your account. It refers to the actual cash that you have on hand. It does not include the money that has not yet been paid. Cash flow can fall into three categories: Operating Cash Flow. This is known as working capital. It is the money spent on …

First of all, what is an elevator pitch? This is a summary of your company. The name is derived from the time taken to ride an elevator. What would you say to someone if you were traveling in an elevator with them and they asked you about your business? Your pitch is a speech about who you are and what …

Time management is deemed a soft skill. A soft skill is a personal attribute needed for success on the job or within business. Time management is a key skill that any entrepreneur or business owner needs to master. It is the key to juggling the many crucial tasks that come your way on a daily basis.  Doing a lot, but …

The road is long When you are just starting out on your entrepreneurial journey it can be really tough to find the motivation to set goals and stick to them. Staying motivated is easier said than done. Start with why you wanted to become an entrepreneur in the first place. Remind yourself of this daily. Put it on a sticky …

Google My Business (GMB) was launched in 2014. Following this, Google released Google Website Builder in 2017. It almost seemed that this was all hush hush and seems to be found only by chance when stumbling across it.  However, Google My Business is a free and easy to use tool for all business owners and organisations.  GMB helps to manage your …

As a small business owner, it is key to plan effectively for the year ahead. Planning will ensure the that you retain control of your business. It will take time to put an effective plan in place, but it is time well spent. A good plan will change the way you allocate resources and ensure that your stakeholders are kept …

As the year draws to an end, it becomes more and more difficult to stay focused and be productive. Here are some tips on being productive for the last push of 2018. Use time blocks It takes seven minutes to get back on track after just one minute of distraction. Prioritise your time according to activities scheduled throughout the day. …

As is well documented, in order to increase organic traffic to your website, you need to produce great, nay epic content. This is content that’ll knock your readers socks off. And there’s actually a really easy way to do so. First of all, what is epic content? There is general consensus regarding what epic content is: Epic content demands attention. …

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimising websites to make them reach a high position in search engine results. SEO focuses on rankings in the organic (non-paid) search results. These search results appear directly below the top pay-per click adverts in Google. Interestingly, research shows that those websites that appear on the first page receive 95% …

Entrepreneurship is often deemed a glamorous venture. You get to be your own boss. You get to call the shots. And best of all, your hard work is your reward and yours only. There are many misconceptions to being an entrepreneur. Perhaps this has to do with the media, advice received or what is heard through the grapevine. Here are some myths …

One of the key features of your brand is to tell a story. But not just any story, your story. Brand stories aren’t just a marketing methodology, rather they connect with the core of how the human mind works. When your story connects with a person, it is more likely to make an impression and move them to action.  Creating …

This week we are having  a look at the do’s and don’ts of managing your Facebook business page. This follows from last week’s post about the difference between a Facebook page and Facebook Profile: https://collectivevaluecreation.co.za/facebook-page-vs-facebook-profile/ Make a good first impression: The first and most important “do” is to make sure your page is complete. If someone lands on your page, you want …

There is a distinct difference between a Facebook page and a Facebook profile. In order to better manage your Facebook business presence you need to identify the key differences between the two. The basics Facebook Profile Firstly, a Facebook profile is a personal account which is created when you first sign up to Facebook. It is a link to friends …

The new “it” word is visual marketing and everyone is talking about it. Entrepreneurs and small business owners shouldn’t brush it off because it’s definitely not a fad. Images are extremely important – and here’s where Canva, a graphic design application, is making it easier for entrepreneurs. What is Canva? Canva is a graphic design start-up which launched in 2013. What’s great …