As is well documented, in order to increase organic traffic to your website, you need to produce great, nay epic content. This is content that’ll knock your readers socks off. And there’s actually a really easy way to do so.
First of all, what is epic content?
There is general consensus regarding what epic content is:
Epic content demands attention. This is content that cannot be found easily anywhere else. Your readers will seek you out and you’ll get noticed. Creating epic content will improve brand loyalty. It’s what gets people to trust your words, opinions, products and services. It will build authority. By consistently taking time to research and conceptualise great content, will ensure you are seen. And the real reason why you want to create epic content is to drive organic traffic.
What does epic content entail?
Epic content is in-depth and super useful. This is no ordinary run-of-the-mill content. It’s epic! Your customers are tired of reading the same old mundane posts. As a result, you need to create something that is going to add real value to your customers lives.
It normally comes in the form of an ultimate guide, how to or lists blog post. It’s LONG. Long-form content has been known to generate far more social media shares, engagements and clicks. Interesting right? Epic blog posts normally have a minimum of 1000 words, and two to five thousand is normal.
Your epic content has to contain accurate insight from big data. It takes time and effort to research the content for your next post. It needs to entice emotion and keep people glued.
Epic content should stand out in a crowd. Don’t follow what others do. Rather be the master of your own destiny. Write with passion and expertise and your readers will come running.
Creating an epic blog post
Pamela Wilson has a five-day plan for writing powerful content:
First day: Brainstorm headlines and subheadings using a mind map.
Second day: Write. A lot. Get all those thoughts down on paper.
Third day: Edit your work.
Fourth day: Conduct research and include links from your site as well as outside sites.
Fifth day: Publish and promote.
Based on the above, an epic blog post requires time. Don’t be in a haste to upload content regularly. Rather spend hours researching, writing, editing and re-writing. If you want to create epic content take the time to plan and write it.
Start your epic blog with an introduction that explains why it’s important to read your post. Always use facts and examples. Develop the body using subheadings. Your readers can skip sections that they are not interested in and get to the heart of what really interest them.
The style of an epic blog post
An epic blog post is not ordinary blog post. People want to read something extraordinary. They often want to seek an answer to q question or a solution to a problem. Offering a solution to their problem shows that you are knowledgeable in the content. This will create customer loyalty and satisfaction.
Here are some ideas for headlines:
Ultimate guides – these normally say “the ultimate guide to content writing”
Step-by-step – this is a tutorial style guide. These blogs normally aim to teach your audience how to accomplish a task.
Lists – this is a staple for epic blog posts. They normally come in the form of “7 ways to do [blank]”.
Finally, storytelling – this takes a lot more talent.