Buyer Persona

Entrepreneurial Tips for Enterprises Leave a Comment

What is a buyer persona? A buyer persona is a fictional person that represents an ideal customer. It is a model that best describes your typical customer. The importance of creating a persona is to help you get a clearer idea of the individual that you aim to market to. In order for your marketing message to be successful, you …

Anti-Corruption in ESD Programmes

Anti-Corruption in Enterprise and Supplier Development programmes.

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Anti-Corruption – does a small business really need it?  When most people think about Anti-Corruption they picture auditors, lawyers and risk managers walking around with thick files and a red pen.  Is there not enough risk in just surviving the South African business landscape.  Does a small business really need Anti-Corruption? Many assume that anti-corruption practices only apply to large …

Client Relationship Management

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A business will be more successful if it can manage the relationships it has with its clients. Client relationship management is an effective way to maintain and create relationships with your clients. It is about creating a bond with your customer in order to your business to new levels. Why is Client Relationship Management important? Creating a bond and forming …

Fail fast and fail forward for success

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Entrepreneurs seem to carry a deep shame associated with failure. The only way a company can truly innovate is by facing the possibility of failure. The most valuable lesson that can be learnt from failure, is to get up and try again. People that are terrified of failure, don’t try new things. They don’t innovate, they don’t move forward, and …

Are women capable entrepreneurs?

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Statistics released by the MasterCard Index of Women Entrepreneurs revealed that just 18,8% of small business owners in South Africa are women. All entrepreneurs face obstacles and barriers when starting out, for women however there are some additional barriers. Many of these barriers are external barriers, like access to funding. Some barriers however are self-inflicted. Female entrepreneurs often downplay their …

Featured Entrepreneur: Claire Reid

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This week we are talking to Claire Reid from Reel Gardening. Reel Gardening is a bio-degradable seed tape planted straight into the ground. The innovative tape takes the guess work and confusion out of starting a vegetable garden. The tape contains high-quality non-chemically treated seed. This simple solution takes all the hassle, worry and fuss out gardening. Who is Claire Reid? …

How to create an epic blog

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As is well documented, in order to increase organic traffic to your website, you need to produce great, nay epic content. This is content that’ll knock your readers socks off. And there’s actually a really easy way to do so. First of all, what is epic content? There is general consensus regarding what epic content is: Epic content demands attention. …