Which Channels to Choose

In some cases your distribution channels and your sales channels could be the same thing, but in many cases they are different.

Like so many of the other areas of your business when you think about your channels you will start by making a guess (or hypothesis) regarding which channel works best for your business.

To select the best channel you need to have a good understanding of all the various channels that you can use. Based on this you will need to decide which is the one most suited for your particular customer segment and which one fits best with your business model.