Selling to Corporates as a Supplier or Enterprise

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In today’s on minute lesson Bill gets things muddled when he decides to sell to the supply chain. Many small businesses think that the way to do business with corporates is through the supply chain. Although this might be right in some instances, in most cases following this route will leave you disappointed.

The right person to talk to is normally the End User. They are the person within the corporate who’s performance is most affected by what you are selling. It is their problem that you are solving and their pain that you need to alleviate.