“Can you invite yourself for a cup of coffee, or better yet can you buy them a cup of coffee?” It was a warm February afternoon and I had just started in the consulting industry. I was an intern although I was responsible for my own salary. It was probably one of the hardest and best lessons as an intern. …
Your Brand Story
Why are you building your company? For now, let’s set aside the obvious reason – Money. The money will come if you truly believe that what you are creating will be to the benefit of society. So, here is the question again, why are you building your company? The rationale for why we do things is caught up in stories. …
Giving Birth to a Brand – Your Brand Promise
It feels good to say you’ve started your own business, doesn’t it? It’s both empowering and humbling. Being an Entrepreneur is great- when things work. Yet many Entrepreneurs never make it out of Start-Up. Why? There are many reasons for this limbo in Start-Up, but in many cases the largest reason for this is that the Entrepreneur has forgotten to …
Competing for a Name As a New Brand or Enterprise
Ok, so you have chosen a name, and you have been spinning it repeatedly in your head. You might even have fallen in love with it already. Great! But, just to be safe, why don’t you consider one or two other names as well, just to be sure. “What do I mean, just to be sure?” I hear you ask, …
Choosing a Company Name for Your Enterprise
We’re expecting It’s happening. You’ve taken the leap and decided to launch your own business. But where do you start? How do you take your budding idea from conception to the birth of a business? To set the scene, I will make the assumption that you are running on a bootstrap – in other words, you are starting your business …
Discovering Customer Problems as an Enterprise
Discovering Customer problems and why they do what they do? As a young man growing up in the Northern Cape I learnt early on that by observing customers you can learn a lot regarding what problems they have. It just so happened that a friend of my father was manufacturing leather belts. At the time I thought it wise to …
The Entrepreneurial Journey for Enterprises and Start-Ups
Having recently adopted a baby girl I have once again had the privilege of watching the development process taking place first hand. First teeth come with sleepless nights and grabbing something out of reach comes with painful face plants. It has reminded me of the old maxim that the magic of life is in the journey as much as in …
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